When Rain Publishing opened its doors to a new publishing concept and, “boldly went where no publishing house has gone before” so many other large corporate publishing houses looked down and said we were foolish, that the formula in which publishing was meant to be would ‘crush’ us within a year.
We are still here, not only are we here, but we are growing and we continue to deliver compelling titles that resonate with readers of all ages!
However, what makes me smile, is a recent study done by Morkes and Nielson, Below) a study that validates that what we are doing is the way of the publishing world, and that those in whom refused to see the new trends are reporting constant declines in their bottom lines!
My mother recently told me that the world seems to be part of the herd system, (follow the herd at all costs- and we all know where they end up-on the white styrofoam dishes in the supermarket), that if you a different and step out of the herd, all the little eyes watch and whisper behind your back, until one by one they see that you are on the side with not only the greenest grass but lots of it, and the whispers turn into shame, and the eyes are cast down, for they see that if it was not for those in whom knew when to step out of the line, and form their own-saw a new path, a better way,-the miracles in life would not be, no inventions would be created, no medical breakthoughs would be possible.
The recent study was conducted by John Morkes and Jakob Nielsen; Statistics were taken from the study by Morkes and Nielsen.
1) You will sell more books and make more money by selling to nonbookstore markets. In fact, most publishers selling to special markets, wither fiction or non-fiction, have found they can reduce – if not eliminate – returns and distribution discounts, increase their profitability, improve cash flow, make their marketing efforts more effective, and lower their risk of publishing unsaleable books.
2) With about half the word count and less “hype” selling books to special-sales markets can help authors/ publishers work together in several ways. It’s possible to reduce returns and distribution discounts, increase profitability, improve cash flow, market more effectively, and publish saleable books.
This data recognizes that people don’t want to sift through “hype” to find out if the offer will benefit them in some way.
It also demonstrates that marketing copy must be customized for the intended readers, offering them specific benefits. For example, literature directed to the buyer at a gift shop might show that your sales history and promotional efforts could increase store traffic and inventory turns. However, this copy would be of no interest to librarians looking to provide useful information to their patrons.
That the best way to promote, sell and market your book in through a combination of bookstores, and nonbookstore niche markets, with heavy emphasis on nonbookstore channels.
Stop selling your books. Instead, concisely and objectively communicate – with concise, scannable and objective copy and layout -- ways in which the people who buy your books will benefit. In Catch-22 fashion, you may secure more reviews, attract more readers and sell books as a result.
We are still here, not only are we here, but we are growing and we continue to deliver compelling titles that resonate with readers of all ages!
However, what makes me smile, is a recent study done by Morkes and Nielson, Below) a study that validates that what we are doing is the way of the publishing world, and that those in whom refused to see the new trends are reporting constant declines in their bottom lines!
My mother recently told me that the world seems to be part of the herd system, (follow the herd at all costs- and we all know where they end up-on the white styrofoam dishes in the supermarket), that if you a different and step out of the herd, all the little eyes watch and whisper behind your back, until one by one they see that you are on the side with not only the greenest grass but lots of it, and the whispers turn into shame, and the eyes are cast down, for they see that if it was not for those in whom knew when to step out of the line, and form their own-saw a new path, a better way,-the miracles in life would not be, no inventions would be created, no medical breakthoughs would be possible.
The recent study was conducted by John Morkes and Jakob Nielsen; Statistics were taken from the study by Morkes and Nielsen.
1) You will sell more books and make more money by selling to nonbookstore markets. In fact, most publishers selling to special markets, wither fiction or non-fiction, have found they can reduce – if not eliminate – returns and distribution discounts, increase their profitability, improve cash flow, make their marketing efforts more effective, and lower their risk of publishing unsaleable books.
2) With about half the word count and less “hype” selling books to special-sales markets can help authors/ publishers work together in several ways. It’s possible to reduce returns and distribution discounts, increase profitability, improve cash flow, market more effectively, and publish saleable books.
This data recognizes that people don’t want to sift through “hype” to find out if the offer will benefit them in some way.
It also demonstrates that marketing copy must be customized for the intended readers, offering them specific benefits. For example, literature directed to the buyer at a gift shop might show that your sales history and promotional efforts could increase store traffic and inventory turns. However, this copy would be of no interest to librarians looking to provide useful information to their patrons.
That the best way to promote, sell and market your book in through a combination of bookstores, and nonbookstore niche markets, with heavy emphasis on nonbookstore channels.
Stop selling your books. Instead, concisely and objectively communicate – with concise, scannable and objective copy and layout -- ways in which the people who buy your books will benefit. In Catch-22 fashion, you may secure more reviews, attract more readers and sell books as a result.
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