Breaking the Silent Rule in the Corporate World; Refusing to Master the Art of Deceit
Seeing the need for corporate social responsibility.
Toronto (ON)- Rain Publishing, part of the Rain Enterprises Inc. group of businesses has been growing rather quickly over the last couple of years. As such the organization has been introduced to the clouded definition of what it means for business opportunities to be ethical and responsible.
Corporate Social Responsibility (CSR) has become a term that is thrown around in the world of business when it is politically correct to use, the guides are quickly pulled out from under the last desk drawer when asked questions about their CSR policies.
CSR is becoming the next hollow phrase of “ Of course I love you” when a teenager is trying to get past second base-- But what is really going on in the business world?
Is succeeding aggressively competing against others, no matter the harm? Does the definition of success mean unlimited drive for the ultimate in power? The result is now you can dictate the ‘slotting’ fees and implement polices that are unobtainable for the small or mid sized businesses.
You no longer have to fear that their product is better, you have the power to lock them out.
Ethics by contrast focuses on dignity, respect and honesty. Remember the days of a hand shake? Does honesty today really cost money, and promotions? It must, for the need to push out the smaller companies with back door ‘gifts’ and closed door policies are a requirement for a small to mid sized organization to succeed it seems. Play by the secret rules or stay home. But what if you are succeeding despite the corporate ‘bullies’?
Tilly Rivers, CEO of Rain Publishing asks “If the larger corporations’ product or service is so superior to the smaller organizations why than can they not stand behind the quality of their product alone?” she continues “ For example Rain Publishing is not interested in paying to have one of our books to be placed on the best sellers list, nor will we bump-up a ‘fee’ so that our titles are pushed through the distributors listing to ‘key’ titles. I have faith in my author’s talent, and am not scared to stand behind them knowing that they are artistic, this is the secret, if you wish to call it that, to our success. In my opinion when a leader’s ambition turns healthy competitiveness to selfishness and greed it is time for you to step down ”
“The demand for such a deliberate self-interested cover of ethics isn’t really surprising--there’s little question why someone might be drawn to deceit: money, the admiration of others, the power of control. The reverse is to be careful not to hurt other people, accepting full responsibility for what we do, helping others, and always treating them with the dignity they deserve, this may indeed in our business, as in life, cost us money, and power, however for Rain this is considerably cheaper than costing us our hearts, souls, and happiness.”
In closing Tilly tells us that she is not worried about the large corporations trying to block their authors, she knows that it is the readers that will support their prose either by ordering their titles on line or seeking out the small and mid size independent retailers in their area.
For more information on Rain Publishing, visit www.rainbooks.com or call 905-592-2122
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