Who is Buying What On the Net?

Most of us have wondered who is buying what on the internet. According to the MRI 2004 subscriber study consumers have purchased the following in a 12 month span:

Lamps/home furnishings: 18%
Flowers: 24%
Vitamins / Medical Supplies: 26%
Gourmet food/wine: 18%
Coffee/Tea: 10%
Securities/mutal funds: 12%
Seeds, plants, garden supplies: 17%
Magazines: 43%
CD's: 46%
Books: 51%
Clothing: 68%

How much are people spending on average?
$100 or more: 85%
$500 or more: 48%
$800 or more: 34%

The average amount spent in a 12 month period: $744.80

This study is on line at www.thenation/mediakit/readers/directresponse.mhtml