Frozen Vines; Approved by Grand Marnier

Canadian Country Director of Grand Marnier Approves Frozen Vines


Toronto (ON)- The Country Director for Grand Marnier recently met with Rain Enterprises to discuss the infusion of Grand Marnier liqueur into Frozen Vines Gelato, Sorbetto and Tartufo products.

Frozen Vines uses only the best quality spirits and VQA wines in their adult desserts, with their unique process of infusing liqueurs, spirits and wines this dessert does in fact "tease your taste sensations!"

With the approval from Grand Marnier on the recipe and final product, Rain Enterprises will deliver a Grand Marnier Chocolate Gelato, Sorbetto and Tartufo to the food service market.
The added profile of a world class brand as Grand Marnier and the use of their trademark and intellectual property on the menus of restaurants, foodies across Canada will be sure to satisfy their gastronomic sweet tooth. Look for this sublime frozen fantasy at a restaurant near you.

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Word of Mouth- A Powerful Medium to Sell Books


Word of Mouth – a powerful medium to sell books.

By Horane Smith – award-winning author

It’s becoming increasingly difficult for authors, especially the new ones, to get review in newspapers and magazines. Newspapers have cut back on review spaces, and the reduced pages available, seem to be reserved for well-established authors or the big guns of the publishing houses, be they a Random House, Harper Collins or Simon and Schuster.

What can the new and upcoming authors do to get their titles more visible, the ultimate goal being to get them in the hands of readers? Surely, the introduction of the internet has been a blessing in disguise for many new writers. Were it not for the internet, and all the wide and varied opportunities available to promote books, the works of many new authors wouldn’t have seen the light of day and go on to become best-sellers or create an impact in literary circles. The “Google” effect and the Yahoo searches have been catalysts in the careers of many an author; the blogs, the websites, the Amazon.coms, the Barnes and Noble.coms, online discussions forums, the online book clubs, the notice boards, the online/POD publishers, and online self-publishing ventures have played, and continue to play, pivotal roles in the career and of many emerging writers.

Nevertheless, newspapers and magazines continue to have their roles, be they reduced, in promoting books. Certainly, The Toronto Star, The Globe and Mail or The New York Times Review of Books, do initiate and discover new writers through their reviews, but the frequency of such is another matter.

Similarly, the internet, too, is responsible for ongoing exposure for books and writers, and so does an often overlooked method long used and practiced by many famous writers from as far back as we want to go. Word of mouth, as many writers like me will attest to, can be a powerful tool to sell your books. In fact, for a lot of writers, who don’t enjoy the privilege of getting automatic or publisher arranged reviews in the major daily newspapers, they may sell more books by word of mouth than through any other method.

Lover’s Leap: Based on the Jamaican Legend, my first of six novels was published in 1999. My other novels are Port Royal, Underground to Freedom, Reggae Silver, Dawn at Lover’s Leap and The Lynching Stream. In the case of Lover’s Leap, now a Jamaican best-seller, I can safely say its success is largely attributed to word of mouth. Only three book reviews were done in the U.K., Jamaica and North America, although over fifty newspaper stories were published in those three markets. But being my first novel, I went all out to ensure that people heard about it.

When the novel came out, I heard of cases where one person bought a copy and up to twenty people ended up reading the same copy. At first, I was concerned, given the reality that sales would be affected. However, as time went by, I began to realize that one of the reasons people were reading the same copy was that the word was getting around about this novel that people were describing as a “page turner.” The success of the novel didn’t come in the first year, however, in the second year, sales started to move up steadily and has been like that ever since. Although it was published nine years ago, the novel enjoyed its biggest sale in 2007, primarily because of a marketing strategy that ensures that it’s always available at the location of the legend it is based on, and of course, word of mouth is still getting around.

My other novels have received much more media publicity than Lover’s Leap. I’ve had roughly 150 newspaper stories and radio and television interviews for all my books. Somehow, Lover’s Leap is way ahead in sales and continues to sell today. It’s sequel Dawn at Lover’s Leap, which came out in 2006, was a finalist in the USA Booknews Bestbook Awards for Historical Fiction, yet it’s sales is nowhere near that of Lover’s Leap.

As my seventh novel Seven Days in Jamaica (Rain Publishing) comes out in the fall of 2008, I’m being forced by my own conscience to take another look at the word of mouth method of promoting this new publication. Most certainly, all other methods of promoting this novel will be utilized, but closer attention will be paid to word of mouth, which could give me another best-seller.


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Brian L Porter: Recommended Read

Coming in the Spring of 2008- Glastonbury (Rain Publishing Inc.)- by Brian L Porter.
www.rainbooks.com


In The News;
Brian L Porter's recent paperback and e-book release 'A Study in Red - The Secret Journal of Jack the Ripper' (Double Dragon Publishing) was recently listed as a 'Recommended Read' by Terri Dukes of CK2S Kwips & Kritiques.

An extract from the review
"I was immediately struck by the enormous amount of research that went into A Study in Red (The Secret Journal of Jack the Ripper). It brought 18th century London to life, making the story almost palpable. For over a hundred years, the mystery of Jack the Ripper has been investigated, written about, and discussed, but never like this. I could feel the cobblestones under my feet, hear the horses and carriages and smell the foul air of the London back alleyways.

The journal was an interesting tool, bringing the reader directly into Jack’s world and the insanity inflicting him. Experiencing the journal with Robert was intense as the mysteries unfold page by page. The suspense kept me engrossed well into the late evening hours, just as Robert had… I can feel the goose bumps now.

The identity of Jack the Ripper has been explored, but never in such a deliciously nail biting manner. Although fiction, the possibilities of who Jack really was and where he came from as well as his unfortunate victims felt all too real thanks to the obvious hard work of the author to create this sensational tale."

A video trailer of the novel is available to view on You Tube at http://www.youtube.com/watch?v=YuKKNPbzIF8

Since the release of the book Brian has been accepted as a member of The Whitechapel Society 1888, an organisation set up to investigate the murders of Jack the Ripper, and the history of Victorian London in general.

So I say again, sleep, fair citizens, while you can, for there will be a next time... From 'A Study in Red - The Secret Journal of Jack the Ripper' by Brian L Porter available from www.amazon.com, www.waterstones.com , www.barnes&noble.com, www.powells.com and others

Visit the author's websites at www.freewebs.com/brianlp
www.freewebs.com/astudyinred
www.glastonburythenovel.webs.com
http://crimespace.ning.com/profile/BrianLPorter

When Daddy Comes Home

When Daddy Comes Home, Spring-Summer 2008
Jeff Yosick
Children’s Picture Books 7+

Timmy’s father serves in the military and has been called to serve in a war. It was very difficult to say goodbye to him, but a tale told by his mother helped him to better understand what his father was called to do.

The sequel to “Timmy and the Storm,” is a journey with Timmy and his mother through the year spent separated from his father.

Timmy and his mother share many wonderful moments in the story. Timmy finds comfort and support through activities with his classmates, friends, and his mother.

As Timmy and his mother watch the changing of the seasons and the months slowly pass by, they continue to wait patiently for the day to be together with his father again.


Jeff Yosick grew up in the small town of New Washington, Ohio. He began writing poetry while in high school and early adulthood before being inspired to write children’s stories.

Currently Jeff has four picture books released; Timmy and the Storm, Madison’s Special Dolly and a second edition of Running the Race will be available in the fall of 2008.

Jeff believes that most of life’s greatest spiritual and everyday life lessons can be found between the covers of a book. It is his goal to write stories that will inspire, offer hope, and a sense of direction that will make a difference for the children of this generation and for those to follow.

Jeff currently resides in Blacklick, Ohio, with his wife, daughter and two sons.

My Grandmother Summer

My Grandma Summer, Spring 2008
My Grandma Winter, Fall 2008
Bernadette Gabay Dyer
Children’s Picture Books, 6+

These heartwarming stories are set in Toronto, Montreal and the Caribbean focusing on a young biracial youth named Philip, and his two beloved grandmothers.
Both grandmothers have their own unique way of making Philip feel special.
And though one grandmother is Oriental, and the other is Caribbean, both grandmothers feel that Philip is just like her.

Join Philip’s Grandmothers as they share their unique cultures and home and find out why Philip is just like ‘each’ of his grandmothers after all!

Bernadette Gabay Dyer was born in Kingston Jamaica, where she graduated from The Immaculate Conception High School, as well as The Jamaica School Of Art, having specialized in Painting and Design
She was trained as a teacher at Toronto’s Lakeshore Teacher’s College, before becoming a novelist, a poet, a storyteller, a short story writer and a playwright.

Bernadette has told stories on CBC Radio, as well as a variety of Toronto venues, that include the popular 1001 Nights Storytelling Series, and festivals at Nathan Phillips Square.

She has read from her own work at Harbor Front, Lees Palace, the University Of Toronto, and numerous other locations.

Her work has been anthologized in several collections and appeared in Canadian literary magazines as well as literary magazines from the University of London England, a journal from France, and a literary magazine from the University of Miami Florida.

“Villa Fair” her multiethnic collection of short stories was published in 2000 by Beach Holme Publishers in Vancouver.

Her historical novel, “Waltzes I Have Not Forgotten” set between the World Wars was published in 2004 by Women’s Press, adding her maiden name Bernadette Gabay Dyer. Bernadette is one of the authors interviewed in the 2006 collection of author interviews entitled Why We Write, edited by H. Nigel Thomas and published by TSAR Publications. She lives and works in Toronto.

Her young adult fantasy novel “Abductors” was released in 2007 by Rain Publishing.

Sun God, Book 5 of The Death Wizard Chronicles

The Death Wizard Chronicles, Book Five, Spring 2008
Sun God
Jim Melvin
Adult Fantasy Series

Two dreadful enemies — the fiends of the desert and the druids of the forest — have been destroyed by the forces of good. But Nissaya, the dark fortress, is overrun —and a slaughter of horrific proportions ensues. After its gruesome victory at the fortress, Mala’s army marches toward Jivita to face what remains of the weary white horsemen, whose defeat of the druids came with a heavy price.

A final battle between good and evil takes places on the Green Plains east of Jivita, and finally Mala is defeated. But though his armies now are in ruins, Invictus (the Sun God) still wields invincible power. The evil sorcerer recaptures Laylah and takes her back to his tower in the city of Avici, out of reach of Torg, the man she loves.

Eventually, Torg (the Death Wizard) journeys to Avici and defeats Invictus, with the help of Vedana and a snow giant. But an unthinkable event already has occurred, setting the scene for Book Six (Death-Know).



Jim Melvin, 50, was born in Poughkeepsie, N.Y., but spent more than forty years of his life in St. Petersburg, Fla. He now lives in Clemson, S.C. Jim graduated from the University of South Florida (Tampa) with a B.A. in Journalism in 1979. He was an award-winning journalist at the St. Petersburg Times for twenty-five years and retired in 2004 to become a full-time novelist. At the Times, he specialized in science, nature, health and fitness, and he wrote about everything from childhood drowning to erupting volcanoes. But he spent the majority of his career as a designer, editor, and supervisor. Jim is a student of Eastern philosophy and mindfulness meditation, both of which he weaves extensively into his work. Meditation helps to clear his mind for long bouts of writing. Jim is married and has five daughters. The Death Wizard Chronicles, a six-book epic fantasy series, marks his debut as a novelist.

Silly Spoon by LP Chase

Silly Spoon, Spring 2008
L.P. Chase
Children’s Picture Book, 3+


Written in verse, Silly Spoon tells the tale of a cute little spoon in the silverware tray that wishes he could be something more. He measures his importance against other utensils imagining what it would be like, if only he were a fork or if only he were a knife. Silly Spoon ultimately discovers how important he really is through the love of a little boy. Who knew chocolate milk could be so much fun?

A great self-esteem conversation starter.


Initially known for her middle grade mystery series, beginning with Elliot Stone and the Mystery of the Alien Mom, L.P. Chase has gone on to publish several other works of fiction including, Elliot Stone and the Mystery of the Backyard Treasure, Today is Tuesday, Silly Spoon and the upcoming I’m Not Sticky. Chase plans on continuing the Elliot Stone series and is in the process of writing the third installment. L.P. Chase enjoys visiting schools and speaking to children about being an author. In addition to writing, Chase is working toward a degree in Social Work. In her spare time, she enjoys spending time with her three children, exercising, baking, and reading. Chase resides with her family in Smithtown, New York.

The Spring Line Up

Rain Publishing Inc announced today their upcoming Spring Line up of releases. For details on all the new releases in 2008--be sure to visit the "Coming Soon" page on the Rain Publishing website at http://www.rainbooks.com/.

My Grandmother Summer, by Bernadette Gabay Dyer
When Daddy Comes Home, By Jeff Yosick
The Death Wizard Chronicles, Book 5, by Jim Melvin
Silly Spoon, by L.P. Chase

More details per title will be posted soon! Be sure to sign up for the FREE monthy Rain Books newsletter today!

Nefarious Muse

Colin O'Sullivan, author of Anhedonia and Majo, has a wonderful short story posted on the Nefarious Muse website called "You Decide"

To read the complete story visit: http://nefariousmuse.com/

For more information regarding Anhedonia or Majo, visit www.rainbooks.com, or www.amazon.com

2007 CAL Writers Award Winners

Rain Publishing Inc. Presents Annual Writing Awards

March 15, 2008, Rain Publishing Inc. recognized 5 authors on February 27 for their first annual CAL Writers awards. The awards were based on reader involvement, and ‘votes’ for the most popular of the Rain Publishing authors released through 2007.

2007 CAL WRITERS AWARD WINNERS

Jeff Yosick received 1st place for his exemplary children’s picture book, Timmy and The Storm. A heart warming story about a mother who explains to a young boy named “Timmy” the importance of duty as his father is called to war. Yosick’s ability to take internationally diverse issues such as war, breast cancer, poverty, and family separation and turn them into inspirational stories that a child can understand is what sets this author apart from the main stream.

Yosick says, “I was inspired to write my first book "Timmy and the Storm" by my brother, who serves in the U.S. Army. I wanted to find a way to help children who have parents serving in tough places such as Iraq. It was my goal to help them better understand what they were called to do, but I also wanted to teach all children about the subject. War is a very difficult thing to understand and accept.”

Yosick has three current children’s picture books, Bryanna and the Sand, Madison’s Special Dolly and the above mentioned Timmy and the Storm. look for the upcoming When Daddy Comes Home, One Penny, One Hope and the 2nd Release of Running the Race in 2008.

L.P. Chase received 2nd place for her exceptional middle grade title “Elliot Stone and the Mystery of the Alien Mom”. This is the first book in the Elliot Stone Mystery series by L.P. Chase. Elliot is a nine year old boy that overhears his mother in a telephone conversation. “I’m afraid I’m beginning to turn green already,” she says, and Elliot thinks she must be turning into an alien. Elliot is determined to get to the bottom of things, so with the help of his friends, Jake and Cassie, he comes up with a master plan. The trio put together a plan to have a sleep over and investigate the situation. What happens next is suspenseful, funny, and full of surprises. Parents and children alike will enjoy following Elliot and his friends on this unforgettable mission.

L.P. Chase has gone on to publish several other works of fiction including, Elliot Stone and the Mystery of the Backyard Treasure, Today is Tuesday, Silly Spoon and the upcoming I’m Not Sticky. Chase plans on continuing the Elliot Stone series and is in the process of writing the third installment.

Debut novelist Jim Melvin received the third-place award for the six-book epic fantasy series entitled The Death Wizard Chronicles. “I describe my series as a cross between J.R.R. Tolkien and Stephen King – Tolkien because it contains many aspects of epic fantasy, King because it’s pretty darn scary and rough," Melvin says. "The Death Wizard Chronicles is a classic tale of good versus evil, with lots of action, monsters, and magic. It also contains a very compelling love story.”

Jim was an award-winning journalist at the St. Petersburg Times for twenty-five years and retired in 2004 to become a full-time novelist. At the Times, he specialized in science, nature, health and fitness, and he wrote about everything from childhood drowning to volcanoes. He also was a designer, editor, and supervisor.

Jim is a student of Eastern philosophy and mindfulness meditation, both of which he weaves extensively into his work.

Author of Merit Awards were given to P.L. Reed-Wallinger, and Joanna Shawana.

P.L. Reed-Wallinger is known for her crime romance novels Dark Secrets and Forbidden Fantasies, and will be releasing her third Obscene Obsessions in 2008. Her young adult romance “Emma’s Choice” has been well received in the 16+ age group.

P.L. researches each criminal element in her borderline erotic romance novels. Her characters as well have strong human layers that women readers can easily relate to. “I believe the human spirit is an amazing thing. We are stronger than we realize, and for the most part, I think we really try to do the right thing. Through the adversities, difficulties, pain and uncertainty my characters live through, I want that spirit to shine...I want them to dig deep and find the strength and courage to overcome.”

Joanna Shawana, an Ojibwe/Odawa member of the eagle clan is speaking out against violence, especially within the aboriginal communities in her work Voice of an Eagle.. Her poetry, and aboriginal teaching prose is an inspirational testimony for women that healing can be found after abuse.

Shawana says, “My goal in life is to share my voice, for too many, and too long we have lived in the silence of abuse. I believe that the voices of men, women and children can make a difference to stop abuse. Most women who have experienced mental, verbal, physical or sexual abuse are ashamed and blame themselves and suffer in silence.”

Tilly Rivers CEO of Rain Publishing Inc. states “The CAL Writers Awards” has personal meaning to me. Being able to share the first of what is to be an annual event with the readers, fans and our authors is a great beginning and something that I am very proud of.”

For more information regarding these authors please visit their websites, and/or the Rain Publishing Inc. website; a complete list follows.

1ST Place: 2007 CAL Writers Award Winner JEFF YOSICK


1st Place 2007 CAL Writers Award Winner: Jeff Yosick.


Congratulations to Children's picture book author Jeff Yosick-1st Place winner in the first annual CAL Awards hosted by Rain Publishing Inc.


A full press release will be available later in the week.


2nd Place: 2007 CAL Writers Award Winner: LP Chase


March 11 2008

Award Winner: L.P. Chase


Congratulations to LP Chase, author of "Elliot Stone and the Mystery of the Alien Mom" first of the Elliot Stone series. LP took 2nd place in the annual CAL Writers' Awards hosted by Rain Publishing Inc.


A full press release will be available late in the week.


3rd Place: 2007 CAL Writers Award Winner: JIM MELVIN


March 11 2008- Author Jim Melvin of "The Death Wizard Chronicles" has won 3rd place in the annual CAL Writer's Awards hosted by Rain Publishing Inc.


Congratulations Jim!


A Full Press release will be available later this week.

2007 CAL WRITERS AWARD WINNER: P.L. Reed-Wallinger


2007 CAL AWARD WINNER: P.L. Reed-Wallinger

Author of Merit Award



March 11 2008- Congratulations to P.L. Reed-Wallinger winner of the 2007 Annual CAL Writers Awards- hosted by Rain Publishing Inc.


A full press release regarding the CAL Awards will be released later this week.

CAL Writers Award Winner: Joanna Shawana


AUTHOR OF MERIT AWARD WINNER

March 11 2008


Joanna Shawana, author of Voice of an Eagle has won the 2007 Annual CAL Writers Award; Author of Merit Award hosted by Rain Publishing Inc.


Congratulations Joanna.


A Full Press Release will be available later in the week.


why vandalism? (WV) online literary & arts journal

why vandalism? (WV) online literary & arts journal
New Fiction story by Author Colin O’Sullivan

http://www.whyvandalism.com/issue_mar08.html#35

Flash Fiction/Micro-Fiction/Poetry/Hybrid
28 Marriage is Binding by Dave Oprava
29 Coyote at the Drive-In by Shannon Anthony
30 The Strongman by Sean Ruane
31 Chris Farley by Blake Butler
32 Gingerbread by Christian Bell
33 For Some Vague Miracle by David LaBounty
34 Living with the furies. by Paul Kavanagh
35 Burnt Dog by Colin O'Sullivan

Colin O'Sullivan is the author of Anhedonia (short stories), and Majo (a short novel for teenagers), both available from Rain Publishing, Canada www.rainbooks.com

Rain Publishing Inc.
admin@rainbooks.com
905-632-1320
www.rainbooks.com

For Immediate Release


The Main Course

March 10, 2008


10% of sales to be donated to local Toronto community organizations with CTV MC Host “Tom Hayes!”

Rain Publishing Authors at the premier” Feast of Authors” Event

Toronto (ON)-Let Louis Jannetta dazzle you with long ago elegance at the Feast of Authors. Jannetta, author of the King of Maitre D’s, My Life Among the Stars will be on hand to sign his literary work on April 3.

Meet Children’s author Jeff Yosick and be moved by his heart warming tale of his new release Bryanna and the Sand. Jeff, best known for his school and public speaking tours regarding inspirational / value based children’s picture books.

Take a walk through the corridor of horror while chatting with author James W. Foster as he spins many a bone chilling tale.

Explore the life of a Rock and Roll great after the glory and royalties end in Jukebox as you meet author and rocker Richard (Dick) Cooper

Step into the world of secrecy, deception, and vengeance in the action thriller Dangerous Days as author/actor David Stevenson (Co-authored with award winning playwright Andy Halmay) signs his work.

Warm your heart with teasers of Bernadette Gabay Dyer’s tales of how two cultures raise the same child with love and guidance in My Grandmother Summer and My Grandmother Winter. Purchase her copy of Abductors, a young adult fantasy novel.

Rain Publishing has a smorgasbord of works and authors at the inaugural Feast of Authors.
Come and taste for yourself on April 3 2008, from 6:00 to 9:30 p.m. at the North St. Lawrence Market, Jarvis and Front.


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For more information on the torontodollar.com visit www.torontodollar.com

Feast of Authors

Feast of Authors

The first annual Feast of Authors, a gathering of the writing community of Ontario, takes place on April 3, 2008, 6:00 to 9:30 p.m. at the North St. Lawrence Market, Jarvis and Front.

The evening will offer a banquet for book lovers. Over sixty authors, including Rain Publishing Inc. Bernadette Gabay Dyer, Louis Jannetta, Jeff Yosick, James W Foster, Richard(Dick) Cooper, as well members of the Writers' Union of Canada and the League of Canadian Poets, will be signing their books and meeting members of book clubs and other readers at this celebration of Toronto Dollar's tenth anniversary.

April is also the tenth anniversary of National Poetry Month, which will be marked by readings of Poetry Without Borders funded by the League of Canadian Poets and the Toronto Arts Council.

Other features of the evening are the Frankly Bob Literary, Art and Music awards and story time for children. Light refreshments and a cash bar will be available.

CTV's Tom Hayes is MC. Raffle tickets for a $500.00 shopping spree to be drawn that night are on sale every Saturday at the Toronto Dollar booth in the St. Lawrence Market.

Phone 416 361 0466 for information or to volunteer.

www.torontodollar.com

Feast of Authors


Canadian Author and Artist 15th Anniversary Reunion

Fifteen years later-Canadian Association of Children's Literature Award Winner Lissa Calvert and Best Selling Author Sonia Birch-Jones merge their exceptional talents in the upcoming release of Trouble Seeds.

Victoria (B.C.) In 1993 author Sonia Birch-Jones and artist Lissa Clavert blended their creative skills and created a best selling children’s book Klee Wyck’s Magic Quest. Today, the dynamic duo have teamed up once again with the up coming release of Trouble Seeds (Rain Publishing Inc. Summer 2008).

Ms. Birch-Jones and Ms. Calvert have a long list of accomplishments.

Ms. Calvert’s plates and figurines have been commissioned by the world famous Goebel of Germany. Her work hangs in museums and galleries around the globe, along with working with corporations such as Imperial Oil. Calvert has worked as an art director for film and television, and is a recipient of the Canadian Association of Children's Literature Award.

Ms. Birch Jones penned the best selling release of Klee Wyck’s Magic Quest (illustrated by Ms. Calvert), A First Class Funeral that was used for four years in the educational program at the Camosun College, and contributing writer in the international journal The Malahart Review. Her stories have been read on CBC, published in the Acanthus Magazine, and wrote ten plus murder-mystery plays performed by the original “Whodunit Players” sponsored by CIBC, Wood Gundy, and Marshall and Lamperson Legal Firm in Qualicum Beach.

The upcoming release of the young adult fantasy Trouble Seeds is enhanced with exclusive art designs by Ms. Calvert. Ms. Birch-Jones states the illustrations “Capture the essence of the story and characters superbly!”

Parents, grandparents and children ten plus will fall in love with the heroes Zark, the great Magician, Thalia the beautiful spirit, Nodoff the old owl, and boo the tribe of Bellypots that invade their magical land and place Zark under a spell. The adventures and effect of the Trouble Seeds make this story an unforgettable tale that will be read under the covers with a flashlight, long after parents have called ‘lights out!”


Trouble Seeds is scheduled for release this summer (2008) - ARC’s will be available upon request. Trouble Seeds will be available at select bookstores and online at http://www.rainbooks.com/ and http://www.amazon.com/ once released.